Designed to illuminate highlights & increase brightness in blonde hair with color brightening agents.
Soft violet base neutralizes warm tones, helping to keep hair looking salon fresh.  
Increases shine & brightness using apple chelating derivative that removes residue (well water) & dulling deposits on blondes. 
Infused with: steam distilled water, honey & willow bark extract, chamomile, coconut, apple & green tea.
Free of salt & sulfate.
All PureJoy hair products are made in the USA & naturally based.